Client: Bull Red Distribution / Jameson Whiskey
Agency: Point Black Africa
Jameson is a triple-distilled Irish whiskey that is officially distributed by Bull Red in Zimbabwe. 
Jameson were looking to promote their #BuyOriginal campaign across all digital channels. This was to counter an increase of counterfeit Jameson available in the Zimbabwean market and Bull Red wished to educate the consumer on how to identify these counterfeit items and use this information to #BuyOriginal. 
The campaign included the creation of a #BuyOriginal logo, brand guide and social media informational and campaign content.
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